KUALA LUMPUR – TikTok is working with the Ministry of Health Malaysia (MOH) as part of its #KitaJagaKita campaign to encourage Malaysians to prioritise their mental wellbeing.
Leveraging on the theme for World Mental Health Day this year, "Mental Health Care for All: Let's Make It A Reality", TikTok is building on its #KitaJagaKita campaign for users to talk about why it is important to take care of one's mental health.
Taking a lighthearted approach to raising awareness for mental health and wellbeing by referencing the "10.10 Shopping Sales" period in Malaysia, TikTok is encouraging its community to share their stories to inspire others on ways they've found to make themselves feel 10 out of 10 this month.
TikTok has also stepped up its tools on the app to support users facing mental health issues, including redirecting potentially distressed users to suicide prevention or eating-disorder resources.
When users search the app for terms like “suicide”, TikTok will point them to local support organisations to find treatment. TikTok has created a guide on eating disorders for teenagers, caregivers, and educators in consultation with experts.
"TikTok has become a way for users to keep updated on current events, learn about new things, as well as open up on conversations surrounding mental health. The distress in the pandemic has most definitely brought a lot of impact into our lives.
"By leveraging on the upcoming shopping season frenzy with 10.10, we're hoping this approach resonates with Malaysian audiences and helps them discuss and engage with their mental wellbeing more freely," said Kristofer Eduard Rada, head of Public Policy for TikTok Malaysia.
TikTok also highly promotes videos of content creators talking about their mental health challenges and will offer advice on how to talk to loved ones about these issues. The app will be adding labels to sensitive content, giving users the ability to decide whether to see the content before it’s shown.
Through curated '#KitaJagaKita bundle deals', users can access feel-good user-generated content to give themselves a boost.
Whether it is through spending time with family, doing sports, or simply taking a moment to breathe, TikTok is rallying communities to show the importance of self-care. Simply search #KitaJagaKita and view content from the broader TikTok community through the Discover page all month.
The page provides information on live sessions with MOH certified mental health specialists and doctors. There are also resources for all to seek mental health support and services.
Besides discussions surrounding mental health hosted by EduCity, TikTok's partnership with MOH will include live streams covering physical well-being. Deputy Minister of Health Datuk Dr Noor Azmi Ghazali will be going live on the app to talk about the importance of vaccination amongst the youth.
For more information on mental health on TikTok, launch the app and search for #KitaJagaKita; For more information on TikTok's work to promote public health and support communities during the pandemic, visit TikTok's Safety Centre. – The Vibes, October 12, 2021
