KUALA LUMPUR – Global apparel retailer Uniqlo has partnered with International Medical University (IMU) and Women’s Aid Organisation (WAO) to provide digital literacy training and an online shopping experience to a group of 25 women entrepreneurs from socially vulnerable communities.
The digital literacy training held on August 6 and 13 is part of the retailer’s series of digital literacy programmes aimed at making digital and entrepreneurship education more accessible, particularly for underserved communities.
The digital literacy training attended by women from UNHCR Kachin Refugee Learning Centre and WAO and Community Transformation Initiative covered topics such as data security, basics of customer service, product design and quality control, marketing and social media, and basics of e-commerce.
Participants in the training were also given RM200 each to spend on the Uniqlo app and learn more about the mechanics of e-commerce through the online shopping experience.
“Being a progressive apparel retailer, we are committed to enhancing the lives of Malaysians and giving back to local communities in need.
"Through WAO’s involvement in the digital literacy programme, Uniqlo aims to reduce digital gender inequality and create an equitable society where women from vulnerable communities have better accessibility and capabilities to contribute to the digital economy,” said Uniqlo Malaysia sustainability director Evelyn Tan.
“Women's economic participation, especially in the upcoming digital economy expansion, is vital for the prosperity of the nation.
"As such, we tailored our digital literacy training so the participants can easily apply the knowledge to better digitalise their businesses and gain a competitive edge in the market,” said Tan. – The Vibes, September 30, 2022
