THE Ministry of Domestic Trade and Cost of Living (KPDN) has introduced a range of initiatives aimed at alleviating the financial burden of Malaysians during the festive period.
In conjunction with the upcoming Hari Raya Puasa 2025 celebrations among the key programmes launched were the Maximum Price Scheme for the Hari Raya Puasa 2025 (SHMMP), the Madani Rahmah Sales Programme (PJRM) for Aidilfitri, and the Madani@Petronas AutoExpert Service Programme (SIM@PAX).
Additionally, KPDN has introduced targeted interventions, including a special incentive for companies packaging palm oil in bottled form, to ensure the stability of the bottled cooking oil supply during the festive season.
Minister of Domestic Trade and Cost of Living Datuk Armizan Mohd Ali, in a statement today said: “The SHMMP for Hari Raya Puasa 2025 will be in effect from 24 March to 7 April 2025, covering a 15-day period: seven days before the celebration, one day during the festival, and seven days following it.
“This year, 26 essential items have been included under the scheme, an increase from the 22 items covered in 2024. Four new items have been added: small Indian red onions, small Indian red onions (Ros variety), carrots, and coconut milk.”
The list of controlled items under the scheme is as follows:
1. Green Mustard
2. Cucumbers
3. Tomatoes
4. Red Chillies
5. Long Beans
6. Carrots
7. Large Yellow Onions
8. Large Red Onions
9. Small Indian Red Onions
10. Small Indian Red Onions (Ros variety)
11. Garlic (from China)
12. Imported Potatoes (from China)
13. Old Ginger (imported)
14. Groundnuts
15. Dried Chillies
16. Imported Buffalo Meat (from India) – Available only in Peninsular Malaysia, Sabah, and Labuan
17. Imported Beef – Available only in Sarawak
18. Local Beef (excluding tenderloin) – Available only in Peninsular Malaysia and Sabah
19. Ayam or Tongkol Fish – Available only in Pahang, Terengganu, and Kelantan
20. Demuduk, Sagai, Cermin, or Cupak Fish – Available only in Sabah
21. Mackerel (including Mabung Fish, 8-12 pieces per kilogram)
22. Selayang Fish (8-12 pieces per kilogram)
23. Imported Round Cabbage (from Indonesia and China, excluding Beijing cabbage)
24. Copra (wholesale prices only)
25. Grated Coconut
26. Coconut Milk
The implementation of this scheme is designed to ensure a balanced and reasonable period for both consumers and traders. While consumers benefit from more affordable prices, traders are not burdened by overly prolonged enforcement period, the minister said
Analyses indicate that the controlled prices of several essential items will positively impact the cost of living for consumers preparing for Hari Raya. These price determinations are made after consulting with the Ministry of Agriculture and Food Security (KPKM), relevant government agencies, and industry players.
The maximum retail and wholesale prices for the controlled items can be checked on the KPDN website at www.kpdn.gov.my.
KPDN enforcement officers will be stationed at strategic locations such as public markets, farmers' markets, and shopping centres during the implementation of the scheme to ensure compliance by traders with the relevant regulations.
The Ministry will continue to collaborate with KPKM to ensure that the supply of controlled goods is sufficient throughout the enforcement period. At the same time, enforcement efforts will be carried out with a focus on education, advice, and warnings to encourage traders to comply with the laws and maintain ethical business practices.
The government urges all parties to adhere to the prices set under the scheme, with pink labels used for controlled items. Strict action will be taken against traders who fail to comply with the regulations. Violators will face penalties under the Price Control and Anti-Profiteering Act 2011, which include:
(i) Selling controlled items above the maximum price:
(a) Individuals: Fines up to RM100,000 or imprisonment for up to three years, or both, or a compound fine up to RM50,000.
(b) Companies: Fines up to RM500,000 or a compound fine up to RM250,000.
(ii) Failure to display the pink price labels on controlled items:
(a) Individuals: Fines up to RM10,000 or a compound fine up to RM5,000.
(b) Companies: Fines up to RM20,000 or a compound fine up to RM10,000.
KPDN calls on the public to report any violations or non-compliance with the scheme, providing full details of the complaint through the following channels:
1. WhatsApp: 019-848 8000
2. Call Centre: 1-800-886-800
3. Email: [email protected]
4. Ez ADU KPDN Smartphone App – March 19, 2025
