A SURVEY conducted by RTM across supermarkets in Subang Jaya, Selangor, has found that the prices of basic necessities remain controlled and reasonable, providing relief to shoppers during the Christmas period.
Most visitors expressed satisfaction with the pricing, noting no significant increases throughout the enforcement of the Maximum Price Scheme for Festive Seasons (SHMMP) which fall under the Domestic Trade and Cost of Living Ministry (KPDN).
“Prices are fine, some have even dropped. It’s not expensive,” said shopper Parameswari, reflecting the sentiment of many consumers.
Jane, another customer, observed that prices had remained consistent with regular days and had not fluctuated significantly. “I think it’s okay. I usually come to the supermarket, and prices haven’t changed much, it’s the same,” she said.
Azman Ibrahim, a regular shopper, emphasised that essential goods remained affordable and stable even during the Christmas period.
“I buy daily necessities every two or three weeks. Even on Christmas, prices are still cheap and controlled. This is the best for consumers, especially for the B40 group,” he said.
Flora, who is celebrating Christmas, also praised the pricing as fair and suitable for festive preparations. “Reasonable for those of us celebrating. I usually come here during festive periods,” she commented.
Similar sentiments were expressed at a supermarket in Puchong, where customers highlighted both the affordability and quality of goods. Kesavan, a restaurant owner, said: “Prices here are good, not too expensive. The quality is also good. Some prices have even dropped.”
Shanti Shankar noted that certain items were cheaper than usual, particularly daily necessities. “Today is definitely cheaper compared to regular days. Rice, onions, vegetables, everything is affordable,” she said.
Hafiz Rahim confirmed that prices remained at standard levels without sudden hikes. “Prices today are reasonable and there are no major increases. Still standard pricing,” he said.
Meanwhile, Hairul Halim urged shoppers to stay vigilant and report any breaches of pricing regulations.
“If traders do not comply with the rules or fail to display prices, we should report them to the Ministry of Domestic Trade and Cost of Living (KPDN). It’s easier now with the mobile application,” he advised.
KPDN announced that the SHMMP for Christmas 2025 covers 14 essential items and will be enforced for five days, from 23 to 27 December. Items included in the scheme are imported lamb with bones, round cabbage, carrots from China, tomatoes, red chilies, green bell peppers, large red and yellow onions, imported potatoes, chicken wings, and live chickens from Sarawak.
The scheme aims to ensure price stability for essential goods and protect consumers from unreasonable price hikes during the festive season. - December 24, 2025
