Malaysia

Analysts: Return of Khairy and Hishammuddin signals strategic shift for UMNO

Through platforms such as Keluar Sekejap and HotFM, Khairy has remained visible and influential, particularly among younger, urban Malays.

Updated 7 months ago · Published on 18 Mar 2026 7:22AM

Analysts: Return of Khairy and Hishammuddin signals strategic shift for UMNO
Khairy may face challenges due to his past criticisms of Umno while outside the party. - May 18, 2026

by Alfian Z.M. Tahir

THE potential return of Khairy Jamaluddin and Datuk Seri Hishammuddin Hussein to Umno is being viewed by analysts as a development that could reshape the party’s political positioning, offering both opportunities and risks.

Prof. Dr Rabi’ah Aminudin of International Islamic University Malaysia said Khairy has consistently cultivated his image as a progressive Malay politician, even during his time outside formal politics.

Through platforms such as Keluar Sekejap and HotFM, he has remained visible and influential, particularly among younger, urban Malays.

“He might serve as a magnetic factor for Umno, which has been losing ground among urban Malay voters as well as non-Malay communities,” she said.

Rabi’ah added that Hishammuddin, by contrast, is likely to appeal to the party’s traditional base, especially those disenchanted by Umno’s internal purge in 2023.

Separately, political analyst Prof James Chin described the development as “politically good news” for Umno, particularly in reinforcing the party’s image as inclusive and willing to reconcile with former members.

“It gives the impression that Umno is forgiving errant members, which could help strengthen the party,” he said.

However, Chin cautioned that Khairy’s return is not without complications. He noted that the former minister’s recent media presence, especially through his podcast Keluar Sekejap, may have reshaped public perceptions.

“While the podcast is popular, it has also painted him in a very different way, and not all of it is positive,” Chin said.

“There are pluses and minuses, and the real impact will only be clear once he is given a seat, and depending on what kind of seat it is.”

Chin added that Khairy may face challenges due to his past criticisms of Umno while outside the party.

“He made many comments that could come back to haunt him,” he said, noting that this could complicate his reintegration into the party and its leadership structure.

On Hishammuddin, Chin suggested that the former defence minister is likely to return to his traditional political base.

“Hishammuddin will likely go back to Johor and contest there,” he said.

Meanwhile, Rabi’ah highlighted that Umno supporters do not typically translate into votes for the Pakatan Harapan alliance.

However, she noted that a more strategic outlook among voters could shift perceptions, particularly given the complementary demographics between the two coalitions.

On the other hand, Chin argued that Khairy’s return to Umno may not necessarily benefit the current unity government under Kerajaan Madani.

“It may not be good news for the Madani government,” he said, adding that Khairy might have been a better fit politically had he joined PKR instead.

Rabi’ah concluded that Khairy’s political comeback remains plausible, particularly if he secures a safe seat and re-enters Umno’s Supreme Council, maintaining his long-standing positioning as a “prime minister in waiting” with strong appeal among young, urban Malay voters. – March 18, 2026

Related News

Malaysia / 4d

Donating to Najib: ‘One of the most foolish things I have seen’ – UM student

Malaysia / 4d

PH state assemblymen urge NS State Legislative Assembly to convene immediately

Malaysia / 5d

Is Malaysia 'soft' in tackling the haze? The government has done everything it possibly can – PM Anwar

Opinion / 6d

The Malaysia Agreement 1963: Grievances and expectations in Sabah and Sarawak

Malaysia / 2w

DAP keeps PH as preferred vehicle but leaves room for change ahead of GE16

Opinion / 2w

The socialist tinge running through Malay society and politics

Spotlight

World

Kim Jong Un appears in state media photos after unverified death rumours

Malaysia

Anwar challenges Rafizi over corporate crime, asks why he stayed silent as minister

Malaysia

AKPS chief Mohd Shuhaily to be charged over alleged assault on two policemen

Malaysia

Year One pupil dies after breathing difficulties in Dengkil classroom

Malaysia

College student remanded for three days over alleged rape of underage girl

Sports & Fitness

Lee Zii Jia settles dispute with father, sister over company affairs

By Alfian Z.M. Tahir

Malaysia

Online scam call centres: Police detain 31 people targeting foreign victims in Pahang crackdown

Malaysia

Guan Eng proposes RM1,000 tax rebate for purchase of air purifiers

By Ian McIntyre

You may be interested

Malaysia

Selangor palace urges public to verify royal links amid alleged land, luxury car scam

Malaysia

Twenty-six areas record unhealthy air quality as haze worsens

Malaysia

Property agent loses over RM79k after being scammed twice

Malaysia

Violence against women extends beyond physical abuse – Nancy Shukri

Malaysia

MPs urge government to exclude high-income earners from SARA, BUDI95

Malaysia

M40 cost-of-living aid, online safety among key questions in Parliament

Malaysia

Doctors suspect food blocked airway of seven-year-old who died at school - victim's father

Malaysia

Takiyuddin’s use of ‘munafik’ sparks Dewan Rakyat row