KUALA LUMPUR – The Higher Education Ministry should pressure the Malaysian Communications and Multimedia Commission (MCMC) to ban the Sugarbook app allegedly used by tertiary institution students to look for “sugar daddies”.
Sunway Education Group chief executive officer Prof Elizabeth Lee told The Vibes that she has consulted the ministry’s director-general, Prof Datuk Husaini Omar, on the issue.
“It is really sick because it glamourises prostitution and promiscuity, and drags top universities in to try to attract unsuspecting young people to the app.
“It is so obvious that they have hired some strong PR agents to ensure this gets the most coverage,” said Lee.
An infographic of the “Top 10 Sugar Baby Universities in Malaysia” that had gone viral recently showed Sunway University allegedly topping the list with 3,105 sugar babies.
The infographic also suggests that, on average, a sugar daddy is 35 years old earning RM150,000 and are willing to give RM2,500 in an allowance to a sugar baby aged 23.
“It is so very dangerous and people are gleefully sharing it without appreciating the evil danger.

“It pretends to be a dating site but then, it’s connecting young girls to older men to be kept women or mistresses.
“Can you imagine girls like our daughters, who don’t know anything, giving their names and the men 'date' them out and rape them,” she said.
It was reported yesterday that the Higher Education Ministry is taking seriously revelations made by The Star Online on the “student programme” website and Facebook reports about the sharp increase in the number of university students involved in such activities.
Lee has since denied reports in various online portals claiming that students from Malaysia’s top public and private universities are sugar babies.
She said the varsity is fully supportive of all its students and their achievements in academia, sports and beyond.
“Sunway University students are hard-working, dedicated and deserve better than the negative portrayal of them as sugar babies.
“Please help us fight back for the dignity of our students and to prevent young minds from being corrupted by their evil intentions,” said Lee. – The Vibes, February 15, 2021