Sports & Fitness

M’sian Badminton Academy in good hands with well-balanced team: Tim Jones

High-performance director says centre now more data-driven under new CEO’s helm

Updated 3 years ago · Published on 27 Nov 2022 8:40PM

M’sian Badminton Academy in good hands with well-balanced team: Tim Jones
When asked if the high-performance centre is currently short-handed, having to analyse both the junior setup as well as the senior team, Tim Jones says he understands the financial limitations. – Bernama pic, November 27, 2022

by Saktesh Subramaniam

KUALA LUMPUR – Badminton Association of Malaysia (BAM) high-performance director Tim Jones believes the Malaysian Badminton Academy (ABM) currently has a well-balanced team that is also data-driven. 

Jones trusts that the high-performance centre is in good hands, given new ABM chief executive officer Michelle Chai has only been in the seat for a month. 

“I feel that we have a good balance between myself, Michelle, and the coaching directors,” he said after the BAM council meeting yesterday.  

“We obviously have the coaching excellence, we have sports science, the western side of understanding the sport from me, and together with Michelle’s attention to detail, I think we are in a good place moving forward with this separation.” 

Jones said the high-performance centre has been more data-driven since Michelle’s arrival, adding that they also want to be more accountable by having the data and facts to back-up a player’s performance. 

“One of the things we have recently done is partnered with a company to build an athlete management system that will essentially hold all our data. 

“From results to injuries to fitness, everything goes in there. This will enable us to track our players even more and check in with them on where we want them to be,” he said.

When asked if the high-performance centre is currently short-handed, having to analyse both the junior setup as well as the senior team, Jones said he understands the financial limitations. 

“If we can afford more people, of course we would like that, but we don’t have unlimited funds,” he said jokingly. 

“But there are things we can look into…for example, we currently have two PhD research projects ongoing. 

“This way, we can get more feet on the ground and use the study side of things to improve our players.”

BAM president Tan Sri Mohamad Norza Zakaria stated yesterday that the governing body and ABM are now separate entities, with BAM stays as governing body and states development, while ABM handles the commercial and court performance. – The Vibes, November 27, 2022

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