KUALA LUMPUR – Lazada Malaysia has achieved yet another record-breaking performance during its 12.12 grand year-end sale, exceeding its previous year’s whole-day sales in less than 12 hours.
Its chief executive officer, Leo Chow, said shoppers purchased nearly 100% more products from the toys and games, sports and outdoors, as well as mobiles and tablets categories than last year as Malaysians ready for the season of giving and their New Year resolutions.
“In these tough economic times, we aim to give back to our local community of shoppers, brands and sellers through the recent 12.12 sale.
“We are glad to have helped shoppers save and stretch their ringgit, while enabling our merchants to bounce back via the digital economy’s continuous uptrend in growth,” he said in a statement today.
The year-end sale is also an indicator of a successful digital migration for businesses in Malaysia.
According to Chow, nearly 80% more local LazMall brands, and small and medium enterprise (SME) sellers participated in the 12.12 sale this year, while the number of local merchants, for both brands and sellers, that generated online sales also increased by over 80% year-on-year.
“It shows that not only are more brands and sellers joining our e-commerce platform, but businesses, too, have been better leveraging our e-commerce solutions to achieve sales online, such as via our sponsored search and affiliate tools.
“Our commitment goes beyond digital adoption. We also aim to support end-to-end digital transformation of entrepreneurs from customer engagement to conversion.”
Top-performing local sellers using the sponsored search tool during the 12.12 sale saw up to RM1,000 return on investment for every RM1 spent, while the sponsored affiliate function directly contributed to 100% of the sales for over 600 sellers.
Among other tools offered within Lazada’s slew of eCommerce solutions during the recent 12.12 included livestreaming and the in-app LazGames – its two pioneering Shoppertainment features.
“The success of Lazada 12.12 Grand-Year End Sale in Malaysia is attributed to the increasingly digital local population, where online shopping has become a pervasive cultural phenomenon that’s entrenched in the daily lifestyle of the country’s new normal,” Chow said.
With Malaysians becoming more confident of adopting digital payment solutions for their online shopping and daily lifestyle, the growth momentum of e-commerce next year is expected to continue. – Bernama, December 18, 2020
