WARSAW – United States e-commerce giant Amazon today said it will launch a Polish-language site and begin the process of registering companies that want to sell to Polish customers on its platform.
Poland, which has a population of 38 million, is one of the last major European countries without a dedicated Amazon website.
Within the European Union, Amazon has dedicated sites in France, Germany, Italy, the Netherlands, Spain and Sweden.
Amazon’s German website already has a Polish-language section, and the company employs around 18,000 people at warehouses in Poland and through the IT firm Amazon Web Services.
“The next step is to bring a full consumer retail offering to Poland, and we are making those plans now,” said Alex Ootes, Amazon’s vice-president for EU expansion, in a statement.
Contacted by AFP, the company declined to say when exactly it will launch the site.
Polish e-commerce company Allegro, which made the largest stock market entry in Europe last year, is currently the nation’s largest online marketplace.
Following Amazon’s announcement, shares in Allegro fell by more than 7% in morning exchanges. – AFP, January 27, 2021
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