Business

Swatch plunges into loss on virus hit

Swiss watch giant sees sales drop more than 32%

Updated 5 years ago · Published on 28 Jan 2021 7:30PM

Swatch plunges into loss on virus hit
Swatch Group posted a net loss of €49 million (RM239.74 million) last year as the coronavirus pandemic ravaged the global economy. – Twitter pic, January 28, 2021

ZURICH – Swiss watch giant Swatch Group said today it suffered a net loss of €49 million (RM239.74 million) last year as the coronavirus ravaged the global economy.

Sales were down more than 32% at €5.11 billion (RM25 billion), short of analyst forecasts compiled by the AWP agency for €5.39 billion (RM26.37 billion).

In 2019, the company, famous for its trendy multi-colour plastic watches, had posted a profit of €695.18 million (RM3.4 billion).

Swatch said the pandemic slashed sales by more than 43% in the first quarter last year as the authorities imposed a sharp lockdown to try and curb the spread of the virus.

As restrictions were subsequently eased, sales picked up again but remained well below normal levels, with business in tourist hotspots and airports hit badly.

Swatch said it closed 384 outlets over the course of the year, with Hong Kong especially hard hit, falling from 92 in 2019 to 38 last year.

For this year, the company said it hopes sales will recover to close to 2019 levels as the economy stabilises, citing China’s example. – AFP, January 28, 2021

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