LAUNCHING on November 4, 'This Is Malaysia’ is an initiative by award-winning local singer and producer Sasi The Don, aimed at highlighting the importance of conscious collaborations for a progressive Malaysia, focused on appreciating the value of human capital within the creative industry.
Supported by the Ministry of Communications and Multimedia Malaysia, the initiative features the ‘This Is Malaysia' theme song and music video composed and performed by Sasi The Don himself, featuring upcoming home-grown talent Nina Nadira, Eddie G, and Marissa Kee. The track was produced by Sasi The Don, music arranged by award winning producer D’Navigator, mixed by Deyo Deluxshion from Singapore and mastered by Bjorn Engelmann from Sweden, who was nominated at the 2021 Grammys.
The Malaysian reggae star is also releasing a documentary highlighting the extraordinary efforts everyday Malaysians have done to put Malaysia on the map. The documentary is available at www.thisismalaysia.org and features accomplished Malaysians from different industries showcasing their journey and the undeniable drive that being Malaysian has given them.
The one-hour documentary features singer Manbai, national athlete Shalin Zulkifli, fashion icon Melinda Looi, serial entrepreneur Iqbal Ameer, and Dr Madhu Sudhan, the famous Teddy Bear Doctor, along with many others, recounting their journeys toward contributing to Malaysia's success.
‘This Is Malaysia' also includes a remix of Sasi The Don’s first Malay song, written in 2002 featuring Amy Search, titled 'Suatu Impian' while also presenting a new rendition of the folk classic 'Rasa Sayang' featuring Malaysian singer Sharifah Afiffah and rappers B-Heart and Shou Raion. Sasi The Don is the executive producer and the creative head of the project.
"This initiative aims to put Malaysia on the map by promoting conscious collaborations across the board, especially in the creative industry, where there is room to grow and promote local talents. Highlighting the importance of believing in the power of each other’s talents and contributing to the progress of our country, ‘This Is Malaysia’ is set to inspire and bring human talent to the forefront to create an environment where Malaysians can support each other to improve their quality of life while raising living standards with the tagline of the initiative, 'My Home. My Life. My Pride' driving that message home.
"My vision is to inspire the rakyat to create conscious collaborations that support living in harmony with each other and their environment through the ‘This Is Malaysia' theme song and documentary,” said Sasi The Don.
As a proud advocate for social issues in Malaysia, Sasi The Don believes that ‘This Is Malaysia’ will spark a light within the hearts of Malaysians to believe in the power of their talents. He also wants Malaysians to see this campaign as an example of what Malaysians can achieve if they work collaboratively with a joint goal in mind, regardless of industry, while striving to put Malaysia on the map.
'This Is Malaysia' will be available across all music streaming platforms on November 4. Watch the documentary on www.thisismalaysia.org. – The Vibes, November 1, 2022
