GLOBAL technology leader Xiaomi announces its official smartphone partnership for the fifteenth edition of the BMW Shorties – Malaysia’s most prestigious and longest running short film competition for emerging filmmakers and digital content creators. Kicking off the partnership, viewers will see the premiere of the BMW Shorties alumni Dick Chua, Ananth Subramaniam and Tan Ce Ding’s short films shot entirely with the new Mi 11 smartphone, on Xiaomi Malaysia’s official Facebook page.
Xiaomi’s partnership with the BMW Shorties also brings about a newly-introduced category called the 'Mobile Filmmaking Award' – where emerging filmmakers and digital content creators will shoot their films entirely using a mobile device. More details of the category will be released soon on Xiaomi and the BMW Shorties’ Facebook pages.
K.M. Leong, General Manager for Southeast Asia of Xiaomi International, said, “Xiaomi’s innovative technology through our smartphones aims to unleash the creative potential within our users. Mi 11 turns any novice photo and video enthusiast into a film director with its studio-grade camera features and pro performance. It is easy to bring your stories to life with Mi 11’s 108MP triple camera, cutting-edge video night mode technology and AI cinema features.”
“With digitalization being at the forefront for the BMW Group worldwide, we at BMW Group Malaysia are pleased to be able to work hand in hand with fellow digital and technology experts Xiaomi to provide our local filmmakers and digital content creators of the BMW Shorties access to the latest technology and innovation that will enable them to raise their creative game. The new Mi 11 with its pocket-sized movie studio and triple rear camera setup is a great companion for the BMW Shorties – and we hope these tools will help our content creators express creatively, on the go,” says Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia.
Entering its fifteenth competition year, the BMW Shorties has provided over 1,000 emerging talents in Malaysia a platform to express their creativity since 2006. This year’s theme – CHARGE, befits the new normal as it challenges Malaysians to not only embrace change but to be resilient and to thrive in it; charging boldly towards greater possibilities.
The BMW Shorties alumnus – Dick Chua, Ananth Subramaniam and Tan Ce Ding are the BMW Shorties grand prize winners of year 2012, 2018 and 2016, respectively, each having showcased great work through their compelling narratives and beautiful visuals.
Stay tuned to Xiaomi Malaysia Facebook Page to check out the short films by BMW Shorties’ globally recognised alumnus. – The Vibes, April 12, 2021
