Beauty

Ainz & Tulpe’s new store a treat for Japanese beauty enthusiasts

Immerse in a one-of-its-kind shopping experience at A&T as it strives to take customers on a journey of self-discovery

Updated 4 years ago · Published on 21 May 2022 11:00AM

Ainz & Tulpe’s new store a treat for Japanese beauty enthusiasts
A glimpse of Ainz & Tulpe’s first store in Southeast Asia. – Pic courtesy of Ainz & Tulpe, May 21, 2022

KUALA LUMPUR – Ainz & Tulpe (A&T) rolls out the red carpet and welcomes beauty enthusiasts to its first-ever Southeast Asian store in Bukit Jalil Tsutaya Books at Pavilion Bukit Jalil.

Officially opening its doors yesterday, A&T brings with it the finest of Japan made beauty products, all meticulously lined up on the shelves in its 3,569 sq ft store.

Ranging from skincare, make-up and fashion, A&T brings together 4,000 products from 250 unique Japanese brands that are set to make a debut here in the Malaysian market. Get lost in time while browsing the products and immerse yourself in A Time to Discover as A&T strives to take customers on a journey of self-discovery to bring forth beauty from within.

“We are thrilled to showcase the best of Japan made beauty and cosmetic products here in Malaysia at our first-ever Southeast Asian outlet. At A&T, we believe that we are on par, if not better than other skincare or beauty brands from other countries.

The friendly staff at Ainz & Tulpe explaining to its customer about award-winning brand Ayura. – Pic courtesy of Ainz & Tulpe
The friendly staff at Ainz & Tulpe explaining to its customer about award-winning brand Ayura. – Pic courtesy of Ainz & Tulpe

"Our growing fan base is a testament to that. To all our loyal customers, thank you for making this expansion possible and to all our new customers, come explore the best of Japan-made products that have been meticulously selected especially for you,” said Kimei Rieko, chief executive officer of AMC Retail Malaysia Sdn Bhd at the store’s launch.

She added that this first outlet outside of Japan will help pave the way for more international stores to come. Currently, A&T’s expansion plans include five more outlets to be opened in Malaysia within the next two years.

“We want our customers to be able to soak up the true Japan shopping experience right here in Malaysia,” she said.

(Above and below) Some of the products available at the new store. – SHAZMIN SHAMSUDDIN/The Vibes pic
(Above and below) Some of the products available at the new store. – SHAZMIN SHAMSUDDIN/The Vibes pic

The store also seeks to educate consumers on the latest trends and Japanese cosmetics and how it promotes simplicity in all its skincare routines. With guidance from helpful store assistants, beauty enthusiasts can now learn about the various products made with a unique formulation and gentle textures that nourishes the skin.

Among store exclusive top-tier brands to look out for are the award-winning Ayura, the beautifully packaged Lips & Hips and Dazzshop.

Ayura, which has consistently bagged beauty awards for its best-selling products – Ayura Clear Refiner and Ayura Balancing Primer, will now be easily available in store here.

Taking its name from the Sanskrit term “ayus” which means life, the brand aims to promote positivity and harmony among people, nature and the universe by boosting inner health and well-being.

Ummi Nasir (left), professional makeup artist and content creator, explaining the type of looks which customers can create with Ainz & Tulpe’s unique products. – Pic courtesy of Ainz & Tulpe
Ummi Nasir (left), professional makeup artist and content creator, explaining the type of looks which customers can create with Ainz & Tulpe’s unique products. – Pic courtesy of Ainz & Tulpe

The brand uses natural plant-based ingredients specially curated for each product, making it highly suitable for sensitive skin.

For lovers of all things beautiful, Lips & Hips celebrates femininity and happiness with its fragrant scents and alluring product packaging. Lips & Hips features skin-friendly ingredients carefully selected by pharmacists.

Its best-selling hand cream is highly moisturising and comes in four enchanting fragrances – Lily Bergamot, Savon, Romance Bouquet and Fruity Rose.

Come get a taste of Japan’s beauty shopping therapy at A&T. – SHAZMIN SHAMSUDDIN/The Vibes pic
Come get a taste of Japan’s beauty shopping therapy at A&T. – SHAZMIN SHAMSUDDIN/The Vibes pic

Meanwhile, beautify your windows to the soul and discover an endless array of possibilities and colours for eye makeup with Dazzshop. The brand is set to impress with its high-quality eye products that never fail to bring out the charm and beauty of an individual through their eyes.

One of their must-try best-selling products is the Dazzshop Sparking Gem – a creamy, lustrous and pigmented eyeshadow that can be blended easily and is long-lasting too.

A thumbs up for the opening of Ainz & Tulpe at Bukit Jalil Tsutaya Books. (Front row, from left) Ishikawa Kaori, director of Ain Pharmaciez Inc, His Excellency Takahashi Katsuhiko, Ambassador of Japan to Malaysia, Kimei Rieko, chief executive officer of AMC Retail Malaysia and Miyasaka Tomoyuki, First Secretary of Health, Labour & Welfare Attaché at Embassy of Japan in Malaysia. (Back row, from left) Kato Seiji, director of AMC Retail Malaysia, Sato Okibumi, managing director of Marubeni Malaysia, Ogata Shinya, general manager Wellness Business Department, Next Generation Business Development Division of Marubeni Corporation and Takeuchi Kazuhiro, senior manager - Wellness Business Department, Next Generation Business Development Division of Marubeni Corporation. – Pic courtesy of Ainz & Tulpe
A thumbs up for the opening of Ainz & Tulpe at Bukit Jalil Tsutaya Books. (Front row, from left) Ishikawa Kaori, director of Ain Pharmaciez Inc, His Excellency Takahashi Katsuhiko, Ambassador of Japan to Malaysia, Kimei Rieko, chief executive officer of AMC Retail Malaysia and Miyasaka Tomoyuki, First Secretary of Health, Labour & Welfare Attaché at Embassy of Japan in Malaysia. (Back row, from left) Kato Seiji, director of AMC Retail Malaysia, Sato Okibumi, managing director of Marubeni Malaysia, Ogata Shinya, general manager Wellness Business Department, Next Generation Business Development Division of Marubeni Corporation and Takeuchi Kazuhiro, senior manager - Wellness Business Department, Next Generation Business Development Division of Marubeni Corporation. – Pic courtesy of Ainz & Tulpe

Customers can also keep an eye out for A&T’s other best-selling products like Oneskin's Cica Cream; Fujiko’s FPP Powder; Ayura’s Rhythm Concentrate Water; Chacott’s Finishing Powder Matte; The Public Organic’s Super Bouncy DM Shampoo and Treatment; and Vasilisa’s Perfume Stick.

To commemorate the store opening, A&T has also launched its membership mobile app. Customers can earn a point for every RM20 spent, whether in the actual store or its online shop. Upon accumulation of 60 points, customers can get RM60 off for their next purchase.

The mobile app is available for free download on Google Play, Apple App Store and Huawei AppGallery.

Come get a taste of Japan’s beauty shopping therapy as A&T brings customers on a journey of self-discovery at their brand-new outlet.

To learn more about A&T and the brands that it carries, visit https://ainz-tulpe.com.my/. – The Vibes, May 21, 2022

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