THE Ministry of Domestic Trade and Cost of Living (KPDN) is intensifying strategic collaboration with enforcement agencies and government stakeholders to enhance the effectiveness of its regulatory functions under 13 laws within its jurisdiction.
The initiative is part of KPDN’s broader enforcement agenda to build a sustainable and progressive domestic trade ecosystem, safeguard consumer interests, and combat the misappropriation and leakage of subsidised controlled goods.
"This effort aligns with the core pillars of the KPDN 2025 Focus Shift under the K.I.T.A. framework, which outlines four elements — Government Inclusivity (K), Integration (I), Transparency (T), and Accountability (A)," said Minister Datuk Armizan Mohd Ali.

"The approach embodies the whole-of-government and whole-of-nation ethos in driving the ministry’s functions and fulfilling our collective responsibility as a public administration apparatus."
To recognise and honour this collaborative spirit, the ministry hosted the Strategic Enforcement Partners Appreciation Ceremony in conjunction with the 53rd KPDN Enforcement Day. The event serves as a formal acknowledgement of the vital role played by law enforcement agencies (LEAs) in supporting and enhancing the ministry’s operational capabilities on the ground.
Such inter-agency collaboration, said the ministry, has enabled more targeted joint operations, strengthened intelligence sharing, accelerated case handovers, and facilitated KPDN’s investigation processes.
From 2021 to 31 May 2025, KPDN recorded 2,811 cases handed over by strategic enforcement partners, including 335 cases from January to May this year. Case breakdowns by year are as follows: 250 (2021), 615 (2022), 790 (2023), 822 (2024), and 335 (2025).
These cases span various legal frameworks, notably involving smuggling and misappropriation of subsidised controlled items. The total value of seizures from these cases has reached RM199,958,733.95.
Agencies contributing the highest number of case handovers include the General Operations Force (PGA) with 1,146 cases, Marine Police (PPM) with 866 cases, the Royal Malaysia Police (PDRM) with 661 cases, and the Malaysian Armed Forces (ATM) with 69 cases.
This consistent upward trend, said Armizan, demonstrates that cross-agency cooperation not only improves enforcement success but also significantly enhances the protection of consumer rights.
The K.I.T.A. framework will continue to serve as the strategic driver for transparent, agile, and integrated enforcement in line with the ministry’s “K.I.T.A. GEMPUR” initiative — the Movement to Combat Manipulation and Leakages. - July 3, 2025