THE Ministry of Domestic Trade and Cost of Living (KPDN), in collaboration with PETRONAS, has launched the Jalur Gemilang campaign targeting the industry sector, marking a key initiative under the national “One Home, One Jalur Gemilang” (1R1JG) programme in conjunction with Malaysia’s National Day and Malaysia Day 2025 celebrations.
The campaign, unveiled at a PETRONAS station in Papar, Sabah, involves 4,320 PETRONAS stations across the country and seeks to cultivate patriotic spirit among citizens while reinforcing support for local industry clusters.
It forms part of a broader nationwide effort coordinated by the Department of Information Malaysia (JAPEN), spanning seven key sectors: education, higher education, health, safety, community, industry, and government agencies.
“In conjunction with the National Month celebration, we are proud to work with our strategic partners in the industry to further ignite patriotic pride among Malaysians,” said Datuk Armizan Mohd Ali, Minister of Domestic Trade and Cost of Living.
PETRONAS is also rolling out its “Love Local” campaign from 25 August to 30 September 2025, which aligns with the Ministry’s longstanding Buy Malaysian Products Campaign (KBBM).
The campaign will spotlight locally-produced items prominently across more than 850 Kedai Mesra outlets nationwide, enhancing visibility and market access for micro, small and medium enterprises (MSMEs).
“We greatly appreciate PETRONAS’ strong commitment to supporting local MSMEs by featuring their products in over 850 Kedai Mesra outlets nationwide, including 50 in Sabah,” Armizan noted.
Currently, Kedai Mesra collaborates with 1,842 local suppliers, with total MSME product sales exceeding RM150 million—a figure that continues to grow annually.
“This joint effort between government and industry not only boosts national pride, but also strengthens the domestic economy through empowerment of local entrepreneurs,” he added.
APM Rates and Fuel Subsidy Targeting
Commenting on requests from fuel station operators and associations for a review of the Automatic Pricing Mechanism (APM) ahead of the upcoming RON95 fuel subsidy rationalisation, Armizan explained KPDN’s jurisdiction and ongoing steps.
“The role of KPDN involves the regulation of retail licensing for the fuel supply sector, including Petroleum Development Act (PDA) 1 licensing and the Scheduled Controlled Goods Retail Licence (CSA) for fuel stations and oil companies,” he stated.
KPDN, he noted, is responsible for ensuring a stable and sufficient supply of petrol and diesel across the country, and for guaranteeing that subsidised petroleum products reach their intended target groups.
However, pricing policy and the determination of retail fuel prices and APM rates fall under the Ministry of Finance (MOF).
“KPDN is aware of requests and appeals from station operators and associations regarding APM rate adjustments,” Armizan said.
“We are currently conducting engagement sessions with the relevant associations and will soon forward recommendations and proposals to the Ministry of Finance.”
He affirmed that once the government finalises its policy and mechanism for the targeting of RON95 fuel subsidies, the Ministry of Finance is expected to take into account the operational viability of fuel stations when reviewing APM rates.
“This is crucial to ensure the long-term sustainability of fuel stations and oil companies, thereby guaranteeing uninterrupted supply of petroleum products for the public,” he added. - August 24, 2025
