KUALA LUMPUR – Food and beverage company Meat Cartel Holdings Sdn Bhd has served cease-and-desist letters to various media outlets demanding them to stop using a term that has been widely used in reports, which identifies the company’s name.
To avoid litigation, The Vibes will not use the term which has phonetic similarities to “meet car tell”.
It is understood that The Vibes will also be receiving a similar letter tomorrow.
A spokesman from Meat Cartel Holdings explained that the use of the term “meet car tell” in media reports has resulted in confusion among their customers and the public.
This is in relation to a syndicate involving the smuggling of non-certified animal flesh into the country and passing it off as halal.
Since the expose by Sinar Harian on December 2 and the New Straits Times running it last week, the term “meet car tell” has been widely used in multiple reports by the various agencies.
Checks by The Vibes show that Meat Cartel Holdings filed a trademark claim over its name and logo in December last year. The company was formed in June 2018.
However, the intellectual property search revealed that the trademark registration was objected to just last week. It is unclear if a fresh appeal has been filed.
A search with the Registrar of Companies also revealed that popular local actor Fattah Amin is among its directors and shareholders, and the company was previously called Nass Food Sdn Bhd. – The Vibes, December 30, 2020
