KUALA LUMPUR – The dUCk Group saw customers coming together to raise RM12,860 in funds through the ‘Paint Your dUCk’ auction sale to support medical frontliners during the COVID-19 pandemic.
The ‘Paint Your dUCk’ auction was hosted from July 20 until July 27 on www.getducked.com. It is a crowdsourced event where participants from dUCk’s ‘Paint Your dUCk’ contest were able to list their signature purple box artwork on dUCk’s website to be purchased by interested bidders for a good cause.
The funds raised will be donated to IMAM Response & Relief Team (Imaret) to buy medical equipment such as oxygen tanks and to help mobilise volunteers at Covid-19 Assessment Centres (CACs) and mobile PPVs.
There has been a surge in cases recently and our medical frontliners are working around the clock to care for the COVID-19 patients in Malaysia.
The dUCk team spoke to Dr Husna Musa, founding and exco member of Imaret who shared that they were in dire need of oxygen tanks and volunteers to support the ongoing efforts in tackling the pandemic.
The team at dUCk believed this was an important and urgent cause to support and decided to raise funds.
“For this fundraiser, we wanted to do something different and fun that directly involved the community. I was so blown away by the paintings from our ‘Paint Your dUCk’ contest! Our customers are so talented, and this was an accidental discovery.
"I knew this could become something bigger and at the same time, put towards a good cause. We wanted them to feel proud and part of the project by raising funds through their creations,” shared Vivy Yusof, chief creative officer and co-founder of The dUCk Group.
“We received amazing responses from our customers, and some were even professional artists. It was great to see people take the initiative to paint more than one, a few came in sets of four and some could even glow in the dark!
"The effort they put in was so heartwarming! It was beautiful to see them rally for a good cause and positively use their dUCk boxes. I am so proud to be part of this community,” said Khadijah Mat Piah, project manager of the ‘Paint Your dUCk’ auction.
Art with a purpose
The success of the auction lies with the customers who listed their beautiful artwork to support the initiative by The dUCk Group. The auction saw a total of 150 artists participating with a total of 483 unique artworks listed for sale.
Featured below are the highest auctioned artworks from the auction:
'Fuji & Freeze'
“I’m glad that I can contribute to help our frontliners through dUCk’s ‘Paint Your dUCk’ Auction Sale as a platform. Now I know that in any situation we can help each other.” – Rabiatul
Instagram: @rabiatulsan
'Wild Roses'
“Thank you for the opportunity to upcycle our dUCk boxes, motivate budding artists to showcase their talents and to help a worthy cause; all in one go! The fight against COVID-19 has affected everyone mentally and physically, and however little we contribute to the campaign, will make a difference. Thank you again. I had fun experimenting and dusting the dust off my paint bottles. It has been a long duduk rumah campaign.” – Dayang Rosli
Instagram: @dayang.is.dayang / @dayang.do.art
'Purpleradise'
“It’s refreshing to know that art empowers me and my fellow Art Batallion artists to do so many different things and today, we are blessed to be able to give back to Malaysians.” – Yaul Acap
Instagram: @yaulacap
'Violet Skies'
“I'm happy that I'm able to help our frontliners with my art. Kudos to dUCk for organising such an amazing initiative! I couldn't draw a sun before this, but now I'm making art.” – Arisha Khaled
Instagram: @arishakhaled
Besides the ‘Paint Your dUCk’ auction, dUCk collaborated with Art Battalion to launch the Hope by Art Battalion collection to support the art industry which has been impacted since the pandemic.
Art Battalion is a group of Malaysian professional mural artists that are known for their murals.
To date, they have painted over 500 murals around Malaysia. dUCk partnered with 22 of their artists to create 107 one-of-a-kind hand-painted dUCk shopping bags.
The collection, which was launched on July 15 sold out within three minutes. You can head over to their Instagram page @art.battalion to view the creations by Art Battalion and to support their art.
Follow dUCk on their Instagram page @theduckgroup for the latest updates on their initiatives or visit their website at www.getducked.com for the latest launches from the brand. – The Vibes, August 12, 2021
