This week's TikTok beauty trick: Haunting Halloween makeup

HAVE you already found the perfect outfit to spook your family, friends or simple passers-by who will have the misfortune to cross your path this Halloween night? While the hit series Squid Game is likely to provide plenty of costume inspiration this year, makeup ideas are always welcome in the run-up to the event. And TikTokers are always on hand to offer advice, tips and beauty looks to give you a complete makeover for the big day.

Halloween isn't celebrated everywhere in the world, but it's an annual event in the United States and Canada, as well as in many Celtic countries like Ireland. As a result, mentions for Halloween have skyrocketed on social media in recent weeks, not to mention those for Halloween-themed makeup.

On TikTok, the hashtag #HalloweenMakeUp counts no less than 4.1 billion views, reflecting keen interest in the subject. Here are some of the most-shared – and the most frightening – beauty looks to try for this most fearsome of nights.

If you're looking for a makeup look straight from a horror movie, check out the work of TikToker @lenkalul. She offers a step-by-step guide to creating a terrifying but relatively easy-to-recreate makeup looks with black and white paint, and a lot of dexterity. This asymmetrical makeup look is only difficult on one part of the face, as the other half is made up in a more classic way. Just add some accessories – including contact lenses – and you're good to go.

This modern take on Wednesday Addams taps into the character's signature gothic aesthetic, creating a version that's perhaps a little more glamorous but no less chilling. TikTok user @therealsnowwhite notably widens her eyes with eyeshadow and liner and adds a dark, glossy touch to her lips. It's a beauty look that's likely to tempt more than one fan of the famous family.

Staying with fictional characters, this time it's over to the Disney classic "One Hundred and One Dalmatians," and – in particular – to the terrifying Cruella de Vil. The evil heroine, recently played by an unrecognizable Emma Stone, is also a Halloween staple. The TikToker @rubyy.graham offers an original version of the look, with a dappled complexion, full, red lips and the kind of highlighting we've not seen since the early days of the pandemic. The look is obviously topped off with the Disney baddie's legendary white streak of hair. 

– The Vibes, October 29, 2021