KUALA LUMPUR – Art In The City (AITC) 2021 organised by the Cultural Economy Development Agency (Cendana) under the Ministry of Communications and Multimedia Malaysia (KKMM) was held in early October and the closing ceremony of AITC 2021 was officiated by the Minister of Communications and Multimedia Tan Sri Annuar Musa yesterday at RexKL, Jalan Sultan, Kuala Lumpur.
Annuar in his speech stated the creative industry which includes multimedia, arts, culture and heritage has become increasingly important, not only as a source of entertainment and cultural development but also has great potential to contribute to economic growth.
The government under the 12th Malaysia Plan (12MP) has recognised the creative industry as one of the strategic and high-impact industries that will be given special focus.
Meanwhile, Annuar also stated that the government through KKMM recognises the importance of the role of arts and culture for the country, not only from the economic aspect but also from a humanitarian point of view.
The rehabilitation and reconstruction of cultural arts activities will indirectly heal the soul of the nation and Keluarga Malaysia impacted by various challenges following the Covid-19 pandemic.
KKMM invites the arts and culture community to work with the ministry through the Creative Task Force to create a systematic ecosystem so that the country's creative industry can continue to grow, he added.
The organisation of the third edition of AITC 2021 which is also the annual event of Cendana has achieved significant success despite having to adapt to new norms with the support, cooperation, and commitment of 54 partners involved.
AITC 2021 has featured various initiatives such as the Kuala Lumpur Creative Economy Forum, the introduction of Studio C at the CIMB Hotel Art Exhibition, Open Art Class, Corporate Tax Deduction workshop, the launch of TripART collaboration, KLWKND festival, The Light Project light installation, Sensorii, NCC50 Symposium and many more further development of the cultural arts industry to drive the economic status of the local community.
RexKL is the location of the Sensorium of Inversion/Immersion Art Media Exhibition (Sensorii) which brings down the curtain on AITC 2021 and will run until December 28.
Sensorii is a digital media art exhibition featuring the artistic talents of local multimedia artists such as Lim Kok Yoong and KC Tan, Wee Jia Foong, Flux 28 and Ashly Nandong and Azarikh Amran, accompanied by music composed by Ahmad Muriz Che Rose.
Curated by an internationally renowned art curator, Yap Sau Bin works with the technical expertise led by Melissa Teoh. Sensorii reveals the reality of daily city life in an urban context as well as inhabited places and environments and spaces inhabited by artistic techniques and technological diversity.
Cendana is committed to continuing to excel in initiatives to drive Malaysia's arts and culture economy and strive to make Malaysia a regional arts and culture destination.
This is particularly important in the government's efforts to reopen the country to tourist arrivals, raise the profile of local artists and promote the talent of the industry community. – The Vibes, December 15, 2021
