FOLLOWING the launch of the #TimeToListen campaign video highlighting all forms of diversity with a call to action to listen, Capital A on Friday announced that one of its ambassadors, Airliftz has signed a record deal with airasia Super App’s entertainment venture RedRecords.
The 23-year old Kajang boy, Aliff Shaharom, who goes by the artist moniker Aliftz was born with a nose missing cartilage, making him instantly recognisable by his unconventional appearance. In the five-minute video released last week, the young musician talked about his struggles in overcoming social prejudice and discrimination growing up.
Rapper and producer Aliftz said, “I feel so honoured to be able to share my life story for the #TimeToListen campaign and inspire others with my message. I am very grateful to be given the voice to speak and feel confident to face the world with music charting new territories with the latest record deal with RedRecords. My spunky pop-punk single, NOT TODAY draws from my own life story of obstacles and challenges, and I hope it can spark hope for change for those who are ready to listen.”
NOT TODAY, which was crafted specifically for the #TimeToListen campaign, will be available on all digital platforms from 12am on March 11, with a music video premiering at 9pm on Airliftz’s YouTube channel.
Hosted by Chief Executive Officer of Capital A, Tan Sri Tony Fernandes, the event was also attended by Datuk Senator Ras Adiba Radzi, Airliftz, Dinesh Raj and Solomon, who have each been able to achieve success despite social stigma and discrimination.
Ras Adiba shared her story of becoming a paraplegic, while Dinesh detailed how he overcame a life altering accident, and Solomon communicated through an interpreter on life as a hearing impaired rider with airasia ride. – The Vibes, March 6, 2022
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