‘Buy Malaysian goods’ rebranded as ‘Jom Malaysia’ to strengthen economic patriotism - Minister

THE four-decade-old Buy Malaysian Goods campaign has been rebranded as “Jom Beli Produk Malaysia (Jom Malaysia)” in a move aimed at strengthening the branding of local products and services while fostering a stronger sense of economic patriotism among Malaysians.

Domestic Trade and Cost of Living Minister (KPDN) Datuk Armizan Mohd Ali said the rebranding goes beyond a change of name or logo, involving a broader transformation in objectives, strategy and focus to encourage Malaysians to prioritise local products and stimulate national economic growth.

“We want Jom Beli Produk Malaysia to become a national movement rooted in the values and spirit of patriotism, particularly economic patriotism,” he told reporters after launching the Jom Malaysia x Pesta Kita Festival at Central Market.

He said the initiative would adopt a whole-of-nation approach involving collaboration among ministries, government agencies, industry players, traders and the public to strengthen the uptake of locally made goods and services.

Armizan said the rebranded campaign also expands its scope beyond physical goods to include locally produced services, in line with Malaysia’s evolving economy and the growing importance of the services sector.

He added that the initiative is designed not only for local consumers but also for tourists and foreign visitors, with the aim of promoting Malaysian products in international markets.

“The government's approach is not limited to stabilising the prices of goods and services, but also to increasing people’s incomes. One way to achieve this is by helping entrepreneurs expand their businesses and penetrate global markets,” he said.

The Jom Malaysia x Pesta Kita Festival, held at Central Market from June 26 to 28, features 123 entrepreneurs and exhibitors from across the country, showcasing a wide range of Malaysian-made products and services.

To further strengthen implementation, the Domestic Trade and Cost of Living Ministry (KPDN) will roll out several strategic programmes throughout the year, including KITA KLIK! in collaboration with e-commerce platforms, the Kita Untuk Kita initiative with supermarket and retail chains, partnerships with Kuala Lumpur Fashion Week (KLFW), and the Local to Global Retail Programme. - June 28, 2026