KUALA LUMPUR – AirAsia Group plans to expand its grocery delivery service, airasia fresh, to Penang and other regional markets in Asean, including Jakarta and Bangkok, this year.
Airasia fresh head Maybel Chan said the company is seeking reputable and trusted merchants to help it realise the expansion plan.
She said merchants will reap the benefits of AirAsia’s 75-million customer base throughout the region, as well as its strong marketing support for promotional purposes.
“We have the right (customer) base for you to reach out to when coming on board with us.
“We are not only in Malaysia, but across the region and we are focusing (only) on fresh category… this is the area that we feel there are opportunities, therefore, the whole infrastructure is building up towards that,” she told a press conference on the e-commerce service here today.
Meanwhile, AirAsia Group chief executive officer Tan Sri Tony Fernandes said the company aims to help merchants sustain their businesses in these trying times.
Through airasia fresh, the company also intends to create more job opportunities for those affected by the pandemic, he said.
“We also have many AirAsia staff, such as cabin crew, pilots and others, who have been re-purposed to be part of the Allstars Delivery Squad.
“This is part of our efforts to reinvigorate the local economy as 100% of the merchants are Malaysian companies, and among the merchant list is our very own Ourfarm, which works directly with local farmers,” he said.
Currently, airasia fresh comprises more than 200 local merchants with over 3,000 products that can be delivered across the Klang Valley.
Fernandes said airasia fresh is also offering a one-of-a-kind product called Fresh Pack, where customers are given customisable options with affordable prices and a wide variety of fresh produce to choose from, coupled with free delivery.
There are four types of Fresh Packs, namely vegetables, fruits, seafood and meat, he added. – Bernama, February 2, 2021
