Tech

Google bans 'Sugar Daddy' apps in new update

'Sugar Daddy'-style dating apps will be banned from September 1, as part of Google's push to improve protection of minors

Updated 4 years ago · Published on 01 Aug 2021 2:00PM

Google bans 'Sugar Daddy' apps in new update
As part of Google's coming update, an application mainly intended for children will no longer be able to transmit advertising identifiers to advertisers. – Shutterstock pic, August 1, 2021

GOOGLE has apps promoting relationships that entail financial compensation in its sights. You may not be aware of them, but there are a host of dating apps of the 'Sugar Daddy' type. These kinds of apps will no longer be available on the Play Store as of September 1.

Google has updated its "inappropriate content policy" section. New restrictions will be put in place "on sexual content, specifically prohibiting compensated sexual relationships (i.e., sugar dating)." Some of these dating apps have been downloaded several million times on the Play Store. 

The term 'Sugar Daddy' is used to refer to a relationship in which a man offers money or goods to someone younger than him for favors. Previously, this didn't seem to be a problem for Google, but the various platforms are increasingly trying to promote an environment more in tune with the current culture of awareness. 

Fosta-Sesta law

But how much of an effect will it have given that some traditional dating applications and social networks are also used for paid relationships? In the end, this update is mainly aimed at protecting young people from privacy and safety issues on applications. These measures are being taken by Google at a time when Trump's 2018 Fosta-Sesta legislation is increasingly being used to take on platforms that promote prositituion and online sex work. 

This legislation makes it easier to bring websites that contribute to sex trafficking to justice. In fact, operators of websites that allow, for example, sex workers to interact with clients could be sentenced to 25 years in prison.

The law, has in fact, been rarely applied to date but could act as a deterrent, although a 2020 report by a collective of sex workers called Hacking/Hustling suggested that it has had a "detrimental effect on online workers' financial stability, safety, access to community, and health outcomes," as pressure on online platforms results in the removal of tools such workers use to stay safe. 

Google's update also aims to improve the protection of children, especially their privacy. An application mainly intended for children will no longer be able to transmit advertising identifiers to advertisers.

These identifiers are data from browsing that allow advertisers to customize their advertising campaign to better reach their target market and increase their sales. Like other tech giants, Google seems to be taking the path of enhanced protection of young people on platforms and other networks. A big step forward? We hope so. – ETX Daily Up, August 1, 2021

Related News

Malaysia / 1h

Southeast Asia’s booming scam industry eyes Malaysia

Malaysia / 3mth

Google investment expected to generate US$3.2 billion, 26,500 jobs

World / 10mth

Argentine cop wins USD16,500 after nude picture appears on Google Street View

Business / 1y

German tech company confident US tariffs will not impact its exports

Business / 1y

HP reaffirms commitment to invest in Penang

Malaysia / 1y

Fahmi denies asking Google to disable ringgit currency converter widget

Spotlight

Malaysia

Former head of a ministry's corporate communications unit acquitted of bribery charge

Malaysia

Two sisters die trapped in Johor house fire as escape routes cut off by flames

Malaysia

NS election speculation intensifies as Aminuddin granted audience with state ruler

Malaysia

Teenager who drove recklessly, causing death remanded for further investigation

Malaysia

Police looking for trio involved in violent armed robbery in Penang (video)

Malaysia

Family of five killed as car crashes into water pipe in Serian

Malaysia

'I was once spat on by a pakcik' — Marina denies fear of contesting Malay-majority seats

Malaysia

Jewellery shop among six premises destroyed in fire (video)

You may be interested

Health

MOH warns unlicensed medical services carry heavy penalties as complaints surge