Malaysia

Jasa rebrand J-Kom to focus on disabled-friendly media

Comms minister says disabled people are among vulnerable groups in need of added attention

Updated 5 years ago · Published on 22 Dec 2020 2:32PM

Jasa rebrand J-Kom to focus on disabled-friendly media
Communications and Multimedia Minister Datuk Saifuddin Abdullah has told the Dewan Negara that, should it be deemed necessary, the government will inject funds or provide special allocations to the Community Communications Department (J-Kom). – Twitter pic, December 22, 2020

KUALA LUMPUR – The Community Communications Department (J-Kom), a rebrand of the Special Affairs Unit (Jasa), will look to increase initiatives for disabled people in a bid to create disabled-friendly media content during the early stages of its establishment.

Communications and Multimedia Minister Datuk Saifuddin Abdullah said the main objective of the department is to establish two-way communication between the government and members of the public, with disabled people among vulnerable groups in need of extra attention.

“InsyaAllah, we have sufficient funds right now, but if we were to have a special television channel for disabled people in the future, for example, we will, of course, seek additional funds,” he said in reply to Senator Ras Adiba Radzi at the Dewan Negara sitting today.

Ras Adiba had wanted to know whether the ministry would provide an injection of funds or special allocations to J-Kom.

She had earlier asked the minister to state the ministry’s efforts to make it compulsory for all stations, portals and news channels to be disability-friendly with assistance such as sign language interpreters, audio description, and augmentative and alternative communication, in line with the goals of the People with Disabilities Action Plan 2016-2022. 

Saifuddin explained that RTM, for example, has continuously utilised its four television channels by implementing initiatives that make it easier for visually-impaired viewers to enjoy broadcasting services, especially through its news programme.

“In Bernama, I was made to understand that it will start using sign language interpreter starting early next year and I hope the Honorable Senator (Ras Adiba) herself (as chairman of Bernama) can lead the effort to have a sign language interpreter on Bernama TV." – Bernama, December 22, 2020

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