KUALA LUMPUR – Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said cooperation between the public and private sectors plays an important role in strengthening tourism investment zones.
She said engagement between the federal and state governments with tourism players will ensure more focus on promoting tourist locations, which will have a positive impact on the country's economy when borders reopen.
"The cooperation can help states promote their respective tourist destinations more widely, especially tourist locations that have shopping malls, theme parks and cultural centres,” she said on Radio Televisyen Malaysia's “Selamat Pagi Malaysia” programme today.
She also said that development of the tourism industry based on digital technology is also important to ensure the objectives of the 2020-2020 National Tourism Policy can be achieved.
"Unique tourism products have to be promoted digitally because, through this platform, it can have a wide impact on foreign tourists," she said.
Prime Minister Tan Sri Muhyiddin Yassin had previously announced that investment zones for tourism projects had been created to enhance public-private cooperation and attract more local and international investors.
It is part of the efforts that will be implemented through the National Tourism Policy 2020-2030. – Bernama, December 30, 2020
