Malaysia

Lee Chong Wei pledges dedication as Sabah’s tourism ambassador   

Former top shuttler addresses concerns by state’s people that he is not East M’sian

Updated 4 years ago · Published on 19 Nov 2021 2:26PM

Lee Chong Wei pledges dedication as Sabah’s tourism ambassador   
Datuk Lee Chong Wei (second from right) says he has received a lot of negative feedback from Sabahans who have questioned his appointment as tourism ambassador for Sabah despite the fact that he is not an East Malaysian. – Bernama pic, November 19, 2021

by Rebecca Chong

KOTA KINABALU – Former world number one shuttler Datuk Lee Chong Wei is set to put in the same hard work and determination as Sabah’s tourism ambassador that he did in his badminton career. 

“I see this as a challenge. I faced challenges during my career, and now that I have retired, I see this as a new job with a new challenge, and I want to get the best results for this too.  

“I have a different character; when I want something done, I will focus until I achieve my target. 

“Right now, my target is to help attract people from all over the world to Sabah,” he said.  

Lee said this last night, during a live session on the Sabah Way Forward Facebook page with Sabah Tourism Board chief executive officer Noredah Othman. 

He also admitted to having received a lot of negative feedback from Sabahans who have questioned his appointment despite the fact that he is not an East Malaysian. 

“Sabah people, please don’t be mad. I know I am not a Sabahan, but my position is the same as all of you. We are all Sabah’s ambassadors; we are all here to promote Sabah as a tourism destination.  

“It is a way of giving back to the country. Sabah is part of Malaysia and I am Malaysian. Maybe after this, I will promote tourism for the whole of Malaysia,” he said.  

Earlier, Noredah explained that Lee was chosen as ambassador to promote Sabah next year for his persona, fame, and influence.  

“Look at the uproar that his appointment has brought; it shows how influential Lee is, and now people in Sabah are paying attention to this, whether or not they have a positive opinion, this is a good thing,” she said.  

From the forum, it is understood that next year, Lee will climb Mount Kinabalu, witness the cultural festivities in Sabah, including the Kaamatan festival and Regatta Lepa, and visit islands in Semporna and wildlife in Sandakan.  

The badminton legend said he was also open to trying local traditional delicacies such as butod (sago worm), bambangan (traditional fruit), bosou (fermented fish), and tuhau (wild ginger). –The Vibes, November 19,  2021

Related News

Malaysia / 5h

Warisan keeps Sabah pact talks open, pushes for local parties to contest 25 seats

Malaysia / 2w

Sabah does not agree to 200-litre diesel quota, forms special committee - Masidi

Malaysia / 2mth

Tsunami alert: Stay calm and obey instructions from the authorities – Hajiji (video)

Malaysia / 2mth

Sabah embarks on five-year initiative to document multiethnic heritage - Hajiji

Malaysia / 2mth

Anwar - Sabah's special grant interim payment increased from RM600m to RM1.5b

Malaysia / 2mth

Anwar to clarify Sabah 40 pct entitlement talks tomorrow

Spotlight

World

Typhoon Dolphin bears down on China, forcing mass evacuations and flight cancellations

Malaysia

Trio escape with minor injuries after tree crashes on their car

By Ian McIntyre

Malaysia

Bersatu still a PN coalition member - Samsuri

Malaysia

Ferrari driver says road rage incident could have been avoided, urges attacker to think of family (video)

By Alfian Z.M. Tahir

Malaysia

PH Melaka looking at contesting other additional seats

Malaysia

Anwar says Fadillah recovering well, Ismail Sabri remains under monitoring at IJN

Malaysia

Ronnie Liu joins PBM on return to active politics

Opinion

Rocky’s death a reminder that compassion cannot be selective

By The Vibes Says

You may be interested

Malaysia

PKR denies receiving resignation letters from any of its MPs

Malaysia

Saifuddin: Malaysia to review airport baggage checks, eyes advanced scanners to curb contraband

Malaysia

Ronnie Liu joins PBM on return to active politics

Malaysia

Immigration probes viral use of department logo on vehicle driven by foreigner

Malaysia

Aruz driver in hot soup over alleged assault on PLUS highway

Malaysia

Penang: PH - Umno cooperation to be maintained in state government

By Ian McIntyre

Malaysia

Cheaper EVs must come with full support ecosystem, not just sales, says Johari

Malaysia

Cashier pays RM18 shortfall for mother’s groceries, leaving her touched by kindness

By Alfian Z.M. Tahir