Malaysia

Lee Chong Wei pledges dedication as Sabah’s tourism ambassador   

Former top shuttler addresses concerns by state’s people that he is not East M’sian

Updated 4 years ago · Published on 19 Nov 2021 2:26PM

Lee Chong Wei pledges dedication as Sabah’s tourism ambassador   
Datuk Lee Chong Wei (second from right) says he has received a lot of negative feedback from Sabahans who have questioned his appointment as tourism ambassador for Sabah despite the fact that he is not an East Malaysian. – Bernama pic, November 19, 2021

by Rebecca Chong

KOTA KINABALU – Former world number one shuttler Datuk Lee Chong Wei is set to put in the same hard work and determination as Sabah’s tourism ambassador that he did in his badminton career. 

“I see this as a challenge. I faced challenges during my career, and now that I have retired, I see this as a new job with a new challenge, and I want to get the best results for this too.  

“I have a different character; when I want something done, I will focus until I achieve my target. 

“Right now, my target is to help attract people from all over the world to Sabah,” he said.  

Lee said this last night, during a live session on the Sabah Way Forward Facebook page with Sabah Tourism Board chief executive officer Noredah Othman. 

He also admitted to having received a lot of negative feedback from Sabahans who have questioned his appointment despite the fact that he is not an East Malaysian. 

“Sabah people, please don’t be mad. I know I am not a Sabahan, but my position is the same as all of you. We are all Sabah’s ambassadors; we are all here to promote Sabah as a tourism destination.  

“It is a way of giving back to the country. Sabah is part of Malaysia and I am Malaysian. Maybe after this, I will promote tourism for the whole of Malaysia,” he said.  

Earlier, Noredah explained that Lee was chosen as ambassador to promote Sabah next year for his persona, fame, and influence.  

“Look at the uproar that his appointment has brought; it shows how influential Lee is, and now people in Sabah are paying attention to this, whether or not they have a positive opinion, this is a good thing,” she said.  

From the forum, it is understood that next year, Lee will climb Mount Kinabalu, witness the cultural festivities in Sabah, including the Kaamatan festival and Regatta Lepa, and visit islands in Semporna and wildlife in Sandakan.  

The badminton legend said he was also open to trying local traditional delicacies such as butod (sago worm), bambangan (traditional fruit), bosou (fermented fish), and tuhau (wild ginger). –The Vibes, November 19,  2021

Related News

Malaysia / 2w

Tsunami alert: Stay calm and obey instructions from the authorities – Hajiji (video)

Malaysia / 3w

Sabah embarks on five-year initiative to document multiethnic heritage - Hajiji

Malaysia / 3w

Anwar - Sabah's special grant interim payment increased from RM600m to RM1.5b

Malaysia / 3w

Anwar to clarify Sabah 40 pct entitlement talks tomorrow

Malaysia / 4w

Sabah: GRS confident government will agree to review revenue entitlement rate 

Malaysia / 4w

Main Sandakan-Lahad Datu road in Sukau collapses, thousands of users affected

Spotlight

Opinion

Ronnie Liu: What we should truly rejoice over is not the victory of any single party

Sports & Fitness

Ronaldo silences critics with historic World Cup double as Portugal cruise to victory

Malaysia

Foreign student held as police probe suspected murder of female student

Malaysia

Student seen crying with hair pulled in alleged bullying incident (video)

Malaysia

Indonesian woman jailed 6 years for trafficking teenager for sexual exploitation in Tawau

Malaysia

Govt's 2026 fuel subsidy expense may reach RM37.2b despite Budi Madani diesel savings

Malaysia

Johor PRN: Maszlee accepts invitation to debate with Onn Hafiz

Malaysia

Home Ministry: Synthetic drugs now a major threat; East Coast most affected

Malaysia

Drug-positive man crashes into Terengganu Hospital emergency zone glass door

Malaysia

Bar Council voices reservations over planned split of AGC and prosecutor roles

You may be interested

Malaysia

Woman traumatised as man brings snake into her car (video)

Malaysia

Nation strengthens economic defences as global conflict and El Niño threats loom

Malaysia

Labour market remains resilient despite global economic pressures - Economy Minister

Malaysia

Forensic expert: ‘Inconclusive’ handwriting finding does not implicate others in Zara inquest

Malaysia

Malaysia targets commercial drone economy by 2030 as cargo flights set for early rollout

Malaysia

BUDI MADANI 200-litre monthly diesel allocation sufficient, beneath researched threshold - Minister

Malaysia

Johor election: Former health minister makes comeback, MB to remain in Machap

Malaysia

'Back door' university admission claims: Jitra assemblyman charged