KUALA LUMPUR – The Tourism, Arts, and Culture Ministry and Finance Ministry, through the Malaysia Convention and Exhibition Bureau (MyCEB), is launching the 3R Initiative as a recovery programme for the business events industry.
Tourism, Arts, and Culture Minister Datuk Seri Nancy Shukri said 3R, which stands for reset, restart, and recovery, aims to shape the future of the industry by collectively accelerating recovery.
“To reset the industry, international delegates need to continually choose and attend events in Malaysia. But they must have adequate Covid-19 insurance coverage as it is the current travel requirement. Hence, MyCEB will offer and provide full insurance coverage to the first 10,000 international delegates.
“The first recipient is the Asia Turbomachinery and Pump Symposium, which will be held in May with an estimated 800 delegates. This is certainly a good start,” she said after attending the MyCEB Association Day at the Malaysia International Trade and Exhibition Centre here today.
She said through the initiative, MyCEB would also cover a portion of the cost for 10 industry players to restart their business in joining international trade shows IMEX Germany, ibtmWorld Spain, and IMEX America. – Bernama, March 23, 2022
