Business

Adidas faces investor unrest after Yeezy crisis, poor sales

Company shares plunge 64% in last Nov amid repeated profit warnings, personnel problems

Updated 3 years ago · Published on 05 May 2023 9:30AM

Adidas faces investor unrest after Yeezy crisis, poor sales
German investors Deka Investment and Union Investment plan to withhold support in confidence votes over the performance of Adidas’ two leadership boards during the 2022 fiscal year, when earnings fell and the highly profitable Yeezy collaboration imploded. – Qilai Shen/Bloomberg pic, May 5, 2023

WASHINGTON – Two prominent German investors plan to vote against Adidas’ management and supervisory boards at next week’s annual shareholder meeting, in a show of frustration over the sports company’s repeated crises.

Deka Investment and Union Investment said they will withhold their support in confidence votes over the performance of Adidas’ two leadership boards during the 2022 fiscal year, an era when earnings fell, the highly profitable Yeezy collaboration imploded and former chief executive officer Kasper Rorsted left with more than three years remaining on his contract.

Rorsted’s six-year tenure was “disastrous” and the supervisory board waited far too long to replace him and deal with other problems, said Ingo Speich, head of corporate governance at Deka Investment, an Adidas shareholder, in emailed remarks.

Adidas’ shares plunged 64% through November 3 last year amid repeated profit warnings and personnel problems. The shares only recovered after reports emerged that the company would hire Bjorn Gulden away from crosstown rival Puma to take over as Adidas’ next CEO. Gulden started at Adidas in January.

The shareholder proxy service Glass Lewis also recommended that investors vote against Adidas’ supervisory board, chaired by Thomas Rabe, though it advised lending support to the management team. Glass Lewis criticised Adidas’ handling of diversity matters in recent years, saying investors need to see proof of a real change in the company’s culture.

Typically, these ballots are formalities in corporate Germany. But in recent years, investors have at times used the non-binding but highly symbolic votes to express their dissatisfaction.

ISS, another proxy service, recommended that investors vote in favour of both of Adidas’ governing boards.

Adidas faced criticism last year for being slow to cancel the Yeezy partnership with the rapper and designer Ye – formerly Kanye West – after the performer made a string of antisemitic remarks. Rabe has nonetheless drawn praise for hiring Gulden, who has already removed two members of Rorsted’s management team.

Speich, of Deka, said he welcomed the appointment of Gulden, who needs to return Adidas quickly to profitable growth and improve communication with investors.

A spokesman for Union Investment shared the fund’s plans for the Adidas vote in an email, without elaborating on its reasons. – The Washington Post, May 5, 2023

Related News

Malaysia / 2mth

Ramanan strongly dismisses allegations linking him to Mr R

Business / 3mth

EPF buys over 40 million Sunway Berhad shares

Malaysia / 3mth

Govt leaves Azam Baki share ownership probe to special committee - Fahmi

Malaysia / 3mth

Azam Baki’s alleged shareholding issue should be debated in Parliament, says Guan Eng

Malaysia / 3mth

Azam Baki to sue foreign news agency for defamation and slander

Malaysia / 3mth

MACC: Chief Commissioner fully complied with applicable asset declaration requirements

Spotlight

Malaysia

Former head of a ministry's corporate communications unit acquitted of bribery charge

Malaysia

Two sisters die trapped in Johor house fire as escape routes cut off by flames

Malaysia

NS election speculation intensifies as Aminuddin granted audience with state ruler

Malaysia

Teenager who drove recklessly, causing death remanded for further investigation

Malaysia

Police looking for trio involved in violent armed robbery in Penang (video)

Malaysia

Family of five killed as car crashes into water pipe in Serian

Malaysia

'I was once spat on by a pakcik' — Marina denies fear of contesting Malay-majority seats

Malaysia

Jewellery shop among six premises destroyed in fire (video)

You may be interested

Business

Ringgit eases against US dollar as strong American data and Gulf tensions boost greenback

Business

SpaceX targets historic US$75 billion IPO in record-breaking market debut plan

Business

Private capital set to power AI data centre boom as global tech capex forecast raised to US$5.3 trillion

Business

Ringgit gains as US trade policy concerns offset strong American economic data

Business

Time for banks to step up and do their part, stresses former finance minister

By Ian McIntyre