Business

Adidas faces investor unrest after Yeezy crisis, poor sales

Company shares plunge 64% in last Nov amid repeated profit warnings, personnel problems

Updated 3 years ago · Published on 05 May 2023 9:30AM

Adidas faces investor unrest after Yeezy crisis, poor sales
German investors Deka Investment and Union Investment plan to withhold support in confidence votes over the performance of Adidas’ two leadership boards during the 2022 fiscal year, when earnings fell and the highly profitable Yeezy collaboration imploded. – Qilai Shen/Bloomberg pic, May 5, 2023

WASHINGTON – Two prominent German investors plan to vote against Adidas’ management and supervisory boards at next week’s annual shareholder meeting, in a show of frustration over the sports company’s repeated crises.

Deka Investment and Union Investment said they will withhold their support in confidence votes over the performance of Adidas’ two leadership boards during the 2022 fiscal year, an era when earnings fell, the highly profitable Yeezy collaboration imploded and former chief executive officer Kasper Rorsted left with more than three years remaining on his contract.

Rorsted’s six-year tenure was “disastrous” and the supervisory board waited far too long to replace him and deal with other problems, said Ingo Speich, head of corporate governance at Deka Investment, an Adidas shareholder, in emailed remarks.

Adidas’ shares plunged 64% through November 3 last year amid repeated profit warnings and personnel problems. The shares only recovered after reports emerged that the company would hire Bjorn Gulden away from crosstown rival Puma to take over as Adidas’ next CEO. Gulden started at Adidas in January.

The shareholder proxy service Glass Lewis also recommended that investors vote against Adidas’ supervisory board, chaired by Thomas Rabe, though it advised lending support to the management team. Glass Lewis criticised Adidas’ handling of diversity matters in recent years, saying investors need to see proof of a real change in the company’s culture.

Typically, these ballots are formalities in corporate Germany. But in recent years, investors have at times used the non-binding but highly symbolic votes to express their dissatisfaction.

ISS, another proxy service, recommended that investors vote in favour of both of Adidas’ governing boards.

Adidas faced criticism last year for being slow to cancel the Yeezy partnership with the rapper and designer Ye – formerly Kanye West – after the performer made a string of antisemitic remarks. Rabe has nonetheless drawn praise for hiring Gulden, who has already removed two members of Rorsted’s management team.

Speich, of Deka, said he welcomed the appointment of Gulden, who needs to return Adidas quickly to profitable growth and improve communication with investors.

A spokesman for Union Investment shared the fund’s plans for the Adidas vote in an email, without elaborating on its reasons. – The Washington Post, May 5, 2023

Related News

Business / 1mth

Tycoon Vincent Tan trims BCorp stake further in RM115m share sale

Malaysia / 3mth

Ramanan strongly dismisses allegations linking him to Mr R

Business / 5mth

EPF buys over 40 million Sunway Berhad shares

Malaysia / 5mth

Govt leaves Azam Baki share ownership probe to special committee - Fahmi

Malaysia / 5mth

Azam Baki’s alleged shareholding issue should be debated in Parliament, says Guan Eng

Malaysia / 5mth

Azam Baki to sue foreign news agency for defamation and slander

Spotlight

Malaysia

After Johor, the uncomfortable question for Anwar’s critics: Were we too impatient?

By The Vibes Says

Malaysia

Network School's business licences revoked, to cease operations tomorrow

Opinion

Orang Asli in Pahang: Token gestures or genuine recognition?

Malaysia

Tuition teacher sentenced to 105 years in prison and 70 lashes for raping daughter

Malaysia

Azam Baki denies involvement in RM178.29 million contract linked to brother’s company

Malaysia

Aminuddin urges NS voters to weigh manifesto promising benefits for M40 and B40 groups

Malaysia

No need to resign, PM has absolute power if there is doubt – Ahmad Zahid

World

Gaza’s water crisis deepens as families face thirst, disease and collapsing sanitation systems

You may be interested

Business

Plastics industry faces tough year as raw material volatility add to cost pressures

Business

Govt boosts SME digitalisation support with new smart manufacturing co-investment scheme

Business

Oil prices near five-week high as US-Iran conflict fuels supply concerns

Business

Oil prices rally above US$84 per barrel as US-Iran conflict deepens

Business

Central bank policies remain crucial in shaping currency market movements

By Alfian Z.M. Tahir

Business

Malaysia posts record RM340.9 billion trade in June as exports jump 45.4%