IN a bid to lure internet users back to X – the new name for Twitter – Elon Musk has unveiled new eligibility criteria for making money on the platform. From now on, all creators can potentially earn a share of ad revenues, but only under certain conditions. Here's how it works.
How can users make money on X, the social network formerly known as Twitter? While the platform has completely overhauled its name and image, Elon Musk continues to rely on the monetisation of content and, above all, the sharing of advertising revenues to win over internet users and prevent their exodus to other platforms, such as Threads and TikTok.
However, users should take note of the criteria that must be met in order to qualify for a share of these revenues. According to the social network, to be eligible for creator ad revenue sharing, you must: subscribe to Twitter Blue or the Verified Organisations service, have at least 15 million impressions on your posts cumulative over the last 3 months (previously 5 million impressions per month) and have at least 500 followers.
But the conditions don't stop there. To receive these payments, eligible creators must open an account on the Stripe online payment platform, with which the X social network collaborates. Creators can collect their first payment from a minimum of US$50 (RM227) in revenue, starting the week of July 31, 2023.
Note that advertising revenue is only shared for impressions of ads displayed in replies to content a user posts.
This monetisation programme covers 115 countries.
In addition to the advertising revenue-sharing programme, creators can also activate the "Super Follows" feature, which enables web users to subscribe to creators for a fee in order to access exclusive content. – ETX Daily Up, August 2, 2023
Today is the day: Ads Revenue Sharing is now live for eligible creators globally.
— X (@X) July 28, 2023
Set up payouts from within Monetization to get paid for posting.
We want X to be the best place on the internet to earn a living as a creator and this is our first step in rewarding you for your…
