ZURICH – If your pet is a picky eater now, wait until it sees what Nestle’s pet-food brand Purina has in store: a new line of chow based on insect protein.
The Swiss food giant today said Purina is launching a line based on “alternative proteins” from insects and plants “to make better use of the planet’s resources”.
The Beyond Nature’s Protein line of dry food for cats and dogs will first be sold in Switzerland, where it will become available this month, said Nestle in a statement.
Purina veterinarians and nutritionists have developed two recipes, with one based on chicken, pig’s liver and millet, and the second using insect protein, chicken and fava beans.
“The insect protein comes from black soldier fly larvae, which is already in use in animal feed in Europe,” said the company.
The new line offers “a complete nutritious alternative to conventional dog and cat products, while taking care of the planet’s precious resources by diversifying the protein sources”, said Purina chief Bernard Meunier in the statement.
As for how pets will react to the new bug-infused dishes, Nestle said Purina will survey consumers for feedback. – AFP, November 5, 2020
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